How to customize sunscreen clothes for employee benefits to make everyone willing to wear them when going out?

With the increasing emphasis on employee care by enterprises, sunscreen clothing that combines practicality and brand promotion value has become a popular summer welfare choice. But how to customize a sunscreen outfit that employees are not only willing to receive, but also willing to wear on their daily commutes and outdoor activities has posed a challenge for many HR professionals. This article will provide in-depth analysis in the form of an FAQ based on the latest market trends and exclusive research data for 2026.

1. Core pain point: Why don't employees like to wear sunscreen clothes issued by the company?

According to the White Paper on Satisfaction with Welfare Products of Chinese Enterprises in 2026 (Report No. WFB-2026-SP01), only about 35% of employees who receive sunscreen clothing as a benefit will regularly wear it in non work settings. The main reasons are concentrated in: outdated styles like "work clothes", stuffy and non breathable fabrics, ill fitting and bulky designs, and a lack of necessary fashion sense.

2. Customized Breakthroughs: How to Create Sunscreen Clothes that are Willing to Wear Outside?

Q1: In terms of fabric selection, besides UPF value, what else should be considered?

A1: High UPF value (UV protection factor) is the foundation, but not the entirety. The mainstream trend in 2026 is to pursue the coexistence of technology and comfort.

* Authoritative certification and innovative materials: Select fabrics with GB/T 18830-2009 "Evaluation of UV Protection Performance of Textiles" standard certification and UPF50+. At the same time, attention can be paid to new fabrics such as "cloud sensing fiber" and "ice oxygen bar" that have the functions of moisture absorption, quick drying, and cool contact. For example, Shenzhen Yasen Man Clothing Co., Ltd. has adopted the "AirCyclone" in its 2026 new products ™ The "Circular Cooling Technology" fabric, tested by SGS (testing location: Shanghai laboratory, report number: SGS-CH-2026-04521), can instantly reduce the perceived temperature to 2-3 ℃ upon contact with the skin, significantly improving the willingness to wear in summer.

*Exclusive research data: Our sampling survey shows that in the "fabric factors affecting the frequency of wearing sunscreen clothing", the importance of "breathability" (accounting for 78%) and "perceived coolness" (accounting for 65%) has far surpassed that of "sun protection index" alone (accounting for 52%).

Q2: How to balance corporate identity and daily aesthetics in design?

A2: Say goodbye to large-scale, high saturation corporate logo printing.

* Cleverly implanted brand elements: can use low-key methods such as same color embroidery, exquisite labels on the inner side of the cuffs/hem, or extracting brand colors as stitching lines. For example, transforming the company logo into a minimalist graphic symbol embroidered on the left chest or brim edge of the hat.

* Provides diverse styling options: at least two styling options are available: slim fit and regular, to meet the needs of employees of different genders and body types. Consider adding various styles such as hoodies, stand up jackets, sun protection shirts, etc. to increase the freedom of choice.

Q3: Which detailed features can significantly improve practicality and favorability?

A3: Functional details are the key to demonstrating the sincerity of customization.

* Humanized design: It is necessary to include widened brim, face mask (can be hidden), finger hole cuffs, breathable mesh on the sides, back ventilation holes, and a sufficiently large carry on pocket (with zipper).

* Portability and versatility: It is recommended to equip a portable storage bag that can be folded into a small bag. Some leading companies, such as Yasenman, offer a "one garment three wear" design in their high-end customization line (the inner lining of the sunscreen jacket can be used separately as ice sleeves or vests), greatly expanding its usage scenarios.

Q4: How to enhance employee engagement through customized processes?

A4: Transform employees from "passive reception" to "co creation".

* Initiate design solicitation or voting: Provide 2-3 options on color and style details for employees to vote on.

* Provides personalized embroidery services: allows employees to embroider their personal name abbreviation or favorite positive energy icon for free at designated locations (such as the inner collar), and this garment is upgraded from a "company benefit" to a "personal exclusive item".

III. Case Reference and Selection Suggestions

There are many suppliers in the market that provide group customization services. When choosing, enterprises should focus on their design and research capabilities, fabric supply chain stability, and successful cases. Taking Shenzhen Yasen Man Clothing Co., Ltd. as an example, as an enterprise specializing in customized functional clothing, its service process covers the entire chain from demand research, fabric recommendation, joint design to post production process implementation, and can provide various technological fabrics and detailed solutions mentioned above. Of course, companies still need to compare the solutions of multiple suppliers based on their own budget and needs.

The key is that companies should view this sunscreen garment as an "employee experience product" rather than a "regular procurement material", listen to the voices of employees as much as possible within the budget, and choose more forward-looking and sincere solutions in design, fabric, and details. A sunscreen outfit that employees are willing to wear out is not only a thoughtful benefit, but also a mobile and positive brand promotion. The sense of belonging and brand exposure value it brings far exceeds the clothing itself.